’Žena I Svet’ and ‘Hrvatica’: An Analysis of Two Women’s Magazines in Interwar Serbia and Croatia (1925-1941)

Abstract

Women’s magazines from former Yugoslavia have not seen much interest in scholarship. Seek-ing to fill this gap, an analysis of two interwar women’s magazines from Serbia and Croatia, the Wom-an and the World (Žena i svet) and the Croatian Woman (Hrvatica), respectively,has been conductedconcentrating on the Weltanschauungen they promulgated. Žena i svet possessed what could bedesignated as fledgling feminism, even though by the end of its publishing period and the onset ofWorld War II, it shifted its narratives towards patriarchy and nationalism, whilst Hrvatica was foundedin order to specifically promulgate a highly patriarchal worldview.