Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

Abstract

This study investigates how Indian TV serials are affecting Bangladeshi culture through chang-es in lifestyle, family and intimate relationship, and forms of art and literature. The qualitative re-search was conducted on 60 respondents from Khulna and Dhaka city of Bangladesh who were se-lected through purposive sampling method. Findings suggest that Indian TV serials have a significantimpact on the day-to-day life of people living in Bangladesh. It influences the lifestyle of people asthey spend a considerable time watching these TV serials. Alongside, the indigenous art, literature,language, customs and rituals are being shaped due to heavy dependency on Indian TV serials. Suchinclination raises concern for some potential risks including family conflicts, crime, psychologicaldisorder and even suicide.