Role and Room for Social Broadcaster With Radio Fara as an Example

Authors

  • Dorota Wilk University of Information Technology and Management in Rzeszow.

Keywords:

radio, social broadcaster, license, range, listening

Abstract

The broadcaster, who uses the possibility of functioning in the broadcasting media space as asocial broadcaster, ensures not only independence from power centres, political parties and com-mercial entities, but also full control over the broadcast content. He consciously directs ithe messageto a specific group of recipients, often a niche group, providing content that commercial and publicstations avoid, considering it to be unattractive. The type of programmes broadcast is strictly definedby the role it has to fulfil, the requirements set by the legislator for social broadcasters and the pos-sibilities resulting from having such status. This has a significant impact on the place it occupies inthe media radio market.

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Published

2018-01-01