Features of Effective Crisis Communication Based on Public Relations Profession Research.

Authors

  • Dariusz Tworzydło University of Warsaw, Head of the Department of Social Communication and Public Relations, Faculty of Journalism, Information and Book Studies at the University of Warsaw
  • Przemysław Szuba University of Warsaw, The John Paul II Catholic University of Lublin
  • Marek Zajic The John Paul II Catholic University of Lublin Poland

Keywords:

crisis communication, anti-crisis immune system of enterprises, oppressive industries, public relations, market research

Abstract

The way of conducting communication during the image crisis is a special type of challenge forthe company. Lack of preparation of the company for proper communication management may becrucial in averting and/or reducing the effects of crises. The paper presents the results of researchconducted among experts from the PR industry and representatives of the largest Polish enterprisesfrom the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enter-prises show an open-minded approach to crisis communication. Companies from oppressive indus-tries, where crises occur more often, are better prepared for crisis communication. The determinantsof effective communication in the situation of image threats are, according to the leaders of publicrelations agencies, anti-crisis preparation, presence of procedures, openness and honesty in commu-nication processes as well as quick response time.

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Published

2018-01-01

Issue

Vol. 19 No. 3 (2018): Social Communication. Online Journal

Section

Articles