Media Monitoring as an Element of Strategic Business Management

Abstract

Analysis of information published in the media is an important tool. Information that is col -lected and properly aggregated contributes to the assessment of companies’ projects and allows toobserve and to evaluate changes occurring in the environment. This article discusses benefits thatcompanies can achieve through professional media monitoring and its products using a practicalexample. The article presents the company’s media findings scope for 2017-2018 and conclusionsthat can be drawn in the context of recommendations for long-term decisions.