Polish Opinion Weeklies’ Thematic Spectrum Analysis – Methodology and Application

Abstract

In this article the approach of thematic analysis of main Polish printed weekly reviews is ap -plied. The author developed thematic division of research material and put much effort to complete-ness and explicitness. The author chose content analysis as research methodology and constructeda code book. After coding and analysis, conclusions were presented and discussed. There were alsomethodological inferences for future research.