The “CONFRONTATION” AND “RIVALRY” IN SELECTED FACEBOOK PROFILES FOR/ABOUT WOMEN. SHORT QUANTITATIVE AND QUALITATIVE ANALYSIS
Keywords:mass media, a woman, confrontation, discourse, qualitative analysis
This article discusses the nature of discourse about confrontation and rivalry which takes place between women (and men) as portrayed in materials published in 50 selected Facebook profiles for/about women. The women portrayed in those profiles were competing with other women or men, on a number of levels relating to their professional careers, sports and other elements of their lives. The areas in which confrontations were identified included: promotion; management of staff and subordinates; salary increases and success. Both quantitative and qualitative analysis (BuzzSumo and Atlas. ti as a research tools) of the discourse were applied. The answers to questions regarding the tone of the materials in this sector of selected Facebook profiles were obtained.