THE SOCIAL POTENTIAL OF FACT-CHECKING IN VERIFYING INFORMATION ABOUT THE WAR IN UKRAINE - A CASE STUDY

Abstract

The emergence of new media has turned the formerly passive recipients of content into active users who, as a part of various initiatives, are willing to establish virtual communities. The aim of the argument is to present the social dimension of fact-checking in social media through the example of the analysis of the profile of the Demagog Association in the first month after the outbreak of the war. The author will attempt to answer questions about the social nature of fact-checking - what topics and values the community in the Demagog profile gathers around, whether fact-checking has social potential and whether the community around fact-checking organizations has the potential to educate and activate the rest of society in social media.