COLOR AS A TOOL FOR CONVEYING INFORMATION IN INFOGRAPHICS

Abstract

Color is a powerful tool that can be used to influence our emotions, behavior and perception of
the world. Therefore, color has not only an aesthetic function, but it can also fulfill certain purposes. In addition to the symbolic transmission of information, it can help organize content or draw attention of recipients to specific elements. This is one of the key components that build an infographic. The importance of color in information graphics and some of the mechanisms of its effect are described in this article. Examples of infographics showing the importance of appropriate colors in practice are also analyzed. Colors can be used to highlight the most important information, grab the reader’s attention, and make the data easier to understand. Properly selected colors can make the infographic more engaging.