The ENGAGEMENT OF MICROINFLUENCERS IN THE FIELD OF SUSTAINABLE FASHION

Abstract

The presented article deals with the issue of micro-influencers on social networks, focusing on micro-influencers in the field of sustainable fashion. In the theoretical part, we deal with social networks, influencer marketing, a closer definition of a micro-influencer and the sustainable fashion industry. With the help of a questionnaire survey, we are trying to find out their engagement in this sector from the point of view of users of social networks. We analyse the obtained data in more detail in several sections. In order to fulfil this goal of the work, we set several research questions, which we answer at the end of the work and compare them with other researches.