Transforming News Journalism from Newspapers into Online Media Outlets in Kosovo

Abstract

The development trend of online journalism in Kosovo continues with great strides in relationto newspaper journalism. Some newspapers are continuing to survive and still on market despitethe decline of readers as part of a worldwide trend of readers moving to online platforms. This studywill analyze the content of journalistic texts in newspapers and online media, measuring their corevalues. This study is about the transformation, namely the change of journalism standards fromtraditional media (newspapers) to online media. Journalism theorists argue that the standards ofjournalism should be the same in newspapers and online media. But the practice in Kosovo is com-pletely different. The main hypothesis of this study is that professional standards in online journalismin Kosovo have fallen; in newspaper journalism, however, there is still a high level of professionalismin writing and reporting. To test these two hypotheses, texts from two newspapers and two onlinemedia shall be analyzed. Therefore, the analysis will be done on texts from “Zëri” and “Koha Ditore”newspapers, and their online versions, “zëri.info” and “koha.net”.