A Can Stock Market Fluctuations Be Predicted? Wig.Games Index Secret on the Example of CD Project

Piotr Łuczuk; Szymon Maj

Authors

Piotr Łuczuk Assistant Professor at the Department of Social Communication, Public Relations and New Media at the Institute of Media Education and Journalism at Cardinal Stefan Wyszynski University https://orcid.org/0000-0002-6275-1550
Szymon Maj independent researcher https://orcid.org/0000-0003-1661-5870

Keywords:

WIG. Games, CD Projekt, GPW, ESPI, Media, marketing, visual communication

Abstract

Do the announcements of listed companies issued under ESPI have an impact on the increaseor decrease of stock exchange quotes? Or maybe the visual aspect of the company’s communica-tion is more important? Can we talk about a specific „butterfly effect” when one screen before thegame’s premiere or an entry in social media is able to shake the facades of the gaming giant fromPoland? The company CD Projekt was subject to the audit. The basic research thesis assumes thatthe announcement issued by a company as part of the legally established communication of listedcompanies has an impact on the company’s quotation and capitalization on the market. The selectedresearch method consists of two elements: statistical (quantitative) analysis and qualitative analysis.It is time to start the journey to the world of Cyberpunk 2077 and back.

A Can Stock Market Fluctuations Be Predicted? Wig.Games Index Secret on the Example of CD Project

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