The Role of Packaging Designers in the Context of the Environmental Crisis

Abstract

In the face of a worsening climate crisis and growing consumer awareness of the negative effects of over-consumption, the packaging industry faces the challenge of transforming itself towards more sustainable solutions. Labelling and well-planned production processes that can effectively promote environmental values that benefit both the producer and the environment play a crucial role in this process. Working with experts from other industries involved in creating goods, designers can shape informed and mature visual messages emphasizing the importance of responsible design decisions. The following paper emphasizes that sustainable design requires interdisciplinary knowledge and consideration of long-term effects, such as using and recycling materials, which can help reduce waste generation and promote responsible practices in the packaging industry.