CONDITIONS AND STRATEGIES OF CREATING COMPANY VALUE ON THE BASIS OF CORPORATE SOCIAL RESPONSIBILITY – SYNTHETIC PRESENTATION

Abstract

The aim of an enterprise is to increase its value. This growth can be achieved if initiated socially responsible activities improve the value drivers. The company’s specificity, type of its environment and their mutual reactions create conditions conducive to improvement of the driving forces of value by being socially responsible. Bearing this observation in mind we can formulate five strategies of creating value based on social responsibility. These are strategies of perfection, positive selection, surroundings modification, transformation and transposition.