USING ADAPTIVE POTENTIAL TO COUNTERACT CRISIS SITUATIONS IN THE CONTEXT OF ENSURING FINANCIAL SECURITY AND BUSINESS SUSTAINABILITY OF ENTERPRISES

Abstract

The main purpose of the article is to identify key factors of adaptive potential that can have
a significant impact on counteracting crisis situations and increasing the level of financial security
and business resilience of enterprises. The object of the study is determination of the factors of
adaptive potential that directly affect the system of financial security and business sustainability
of a enterprise. The scientific task is to model the hierarchical ordering of the key factors of
adaptive potential according to the level of their significance in influencing crisis situations in the
context of ensuring the financial security and business sustainability of enterprises. The research
methodology involves the use of expert analysis methods with the additional use of the Delphi
method, the method of hierarchical analysis, and graph theory. As a result of the study, a list of
the most significant factors of adaptive potential for countering crisis situations was presented.
As a result, the factors of adaptive potential are hierarchically ordered from the most significant
to the least significant in ensuring the financial security of the enterprise. The innovativeness of
the results obtained is revealed through the proposed approach to modeling the determination
and order of factors of adaptive potential to counteract crisis situations. The study is limited by
not taking into account the specifics of specific enterprises. Prospects for further research are
aimed at taking into account the specific type of activity of enterprises for a specific country.